Thursday, May 17, 2007

it's just natural

as reported in the WSJ;
a group of "smaller" poultry producers (including Sanderson Farms, Foster Farms and Gold'n Plump Poultry) will be delivering a letter to the USDA requesting an elaboration and qualification of the USDA definition of "natural" poultry products.

why? you may ask ...

because, as discussed in class, the larger producers (e.g., Tyson Foods and Pilgrim's Pride) have begun to enter the 'natural' and 'organic' market. Obviously, there is a much greater added value for any company to sell a premium product -- especially when 10-15% of the weight of the product is chicken broth!

The WSJ indicates that this may be a difficult fight for the coalition to win ... as the big producers have made political contributions at approximately 20X that of the smaller guys.

If you're wondering how someone might find this kind of information, click here!

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